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Dévorer x Sides Brand Takeover

An Influencer-Led Food Brand Takes Over UK Campuses

We have teamed up with Sides, the bold chicken brand created by global YouTube collective Sidemen, to launch a full-scale campus roadshow.

Through Dévorer’s campus activation platform, a custom-branded Sides food truck is now touring our nationwide university network — serving students across 15+ campuses all year round, with more being added.

This activation brings together cultural influence, real-world access, and targeted student engagement — showing what happens when one of Gen Z’s most loved brands meets them right where they live, study, and spend.

Bring Your Brand Directly to Gen Z

Where They Live. Study. Spend.

With 2.9 million students in UK universities, this audience is made up of eager spenders and loyal customers.

Dévorer taps into this potential by bringing renowned brands to campuses through an automated pop-up marketplace, helping brands directly reach and engage the student demographic where they live, study, and socialise.

Why Dévorer?

Access 50+ UK
Campuses Instantly

Unlock high-footfall spaces through one point of contact.

Tap Into 2.9M+ Students Across the UK

Engage with Gen Z daily — authentically, directly, and at scale.

End-to-End
Activation Support

We handle permits, placements, logistics, and campus coordination — you just bring the brand.

Pop-Up With
Cultural Relevance

Join brands like Sides already leveraging our platform to build real traction on campus.

Measure Impact
with Real Data

Get footfall tracking, dwell time, and conversion insights to refine your campaign strategy.

Ready to Activate Your
Brand on Campus?

Let’s build a pop-up strategy that meets Gen Z where they already are.

Email us at info@devorer.co.uk

Or book a call to explore your campus rollout strategy.

Download Our Brand Pack